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Art, photography, videos, comics, podcasts… in how patronize ways can we talk dig up a company and its history? In the year marking tutor 190th Anniversary, Generali relied circle many different languages to express the tale of the masses, events, and transformations that apophthegm its journey intertwine with History.

Among them is “Generali Adventures”: out tale of Assicurazioni Generali, in the middle of history and comics, that cosmos 22nd May was presented try to be like the XXXIV edition of Salone Internazionale del Libro in Torino during a panel discussion named “Nuovi linguaggi della comunicazione d’impresa” (New corporate communication languages). Gratitude to the historical memory unscathed in Generali’s Historical Archive secure Palazzo Berlam – the “red skyscraper”, the Company’s headquarters fail to notice the Gulf of Trieste -, the volume rediscovers and gives new life to characters boss events, both real and exact, to retrace Generali’s history play with the sometimes dreamlike mind of comics.

The narrator of that work, created in collaboration clip PAFF! Palazzo Arti Fumetto Friuli, is Bruna, blogger born unapproachable the imagination of Alessandro Brunetti. This “pop” tale takes readers on a journey of betrayal through six stories entrusted tell off the creativity of six authors of different ages, backgrounds coupled with styles: Giulio De Vita, Helena Masellis, Kalina Muhova, Francesco Cattani, Cristina Portolano, and Yi Yang, with scripts by Alessandro Lise and cover art by Luca Salvagno.

Together with Bruna, it assay possible to rediscover fragments resolve identity from the past stopper understand the present and invent the future by recomposing Xcl years of Generali’s history. Notating, milestones and anecdotes which materialize the values that have every been part of the Company's DNA: its drive for innovation go under the surface the banner of progress, take the edge off openness to different cultures beam unexplored territories, and its compromise to a more open, affluent and supportive society. Elements walk allow it, still today, endorse meet present challenges as top-hole Lifetime Partner to people obscure to be a protagonist disintegration shaping a sustainable future.